
ABOUT ME
Chuck Eiler is a Chicago-based Creative Director with 25+ years of experience transforming strategy into standout design — driving demand, empowering sales, and shaping intuitive digital experiences.
EXPERIENCE
Creative Director / Global Payments Inc. / July 2024 - Present
Creative Director / Heartland Payments / Jan 2022 - July 2024
Creative Director / Global Payments Integrated / Jan 2019 – Jan 2022
Design Team Manager / TSYS / May 2016 – Jan 2019
Creative Services Manager / TransFirst / May 2010 – Feb 2016
Senior Art Director / Vertrue / Aug 2006 – May 2010
Art Director / MyChoiceMedical / Jun 2008 – Dec 2008
Senior Graphic Designer / The Word Baron, Inc. / Jan 1999 – Jul 2006
KEY ACCOMPLISHMENTS
Successful launch of the Global Payments Genius product line across Retail, Restaurant, and Enterprise segments — driving awareness, adoption, and lead generation through cohesive campaigns, digital experiences, and product storytelling.
Directed four high-impact campaigns driving revenue growth across Heartland’s eCommerce, Home Services, Professional Services, and Restaurant POS offerings.
Executed the national “Work Better” campaign across digital and print channels.
Winner of the Heartland Pound the Rock Award 2023
Supported the launch of Heartland’s flagship product lines for Restaurant POS, Mobile POS and Retail POS.
Global Payments Circle of Excellence Award Winner in 2021.
Developed and launched Global Payment Integrated’s 2020/2021 national “Better Together” campaign.
Helped create a newly formed, in-house creative services team at Global Payments Integrated.
Successful launch of TSYS’s latest product, Vital POS.
Supported the visual direction and development of TSYS’s corporate rebranding initiative.
Managed and helped develop TSYS’s 2019 national “Hello Future” campaign.
Helped build the first in-house creative team for Transfirst’s merchant services marketing department.
Led the creative direction for the launch of two of TransFirst’s flagship point-of-sale products, ProcessNow and Payfox.
Creative Expertise
Art direction
Brand development
Visual storytelling
Campaign concepting
UX design
Design systems
Leadership
Team building & mentorship
Cross-functional team leadership
Stakeholder communication
Agency & vendor management
Creative ops / workflow optimization
Tools & Tech
Adobe Creative Suite, Figma
Project management (Wrike)
CMS platforms (WordPress, Sitecore)
DAM system (Brandfolder)
Email platforms (Marketo, Pardot)
AI tools (Midjourney, ChatGPT)
Code (HTML, CSS)
Google Suite, Microsoft Office
AWARDS/HONORS
2011 American Graphic Design Award // Candy Mailer Lead Generation Campaign // TransFirst LLC
2011 American Graphic Design Award // PayFox.com Product Website // TransFirst LLC
2010 Internet Advertising Competition (IAC) Award // Best Financial Online Advertising Campaign // FreeScore.com
2010 American Graphic Design Award // StreamlightInteractive.com Corporate Website // Streamlight Interactive
2009 Web Marketing Association’s WebAward // Shopping Standard of Excellence // SavingsAce.com
2009 Web Marketing Association’s WebAward // Catalog Standard of Excellence // SavingsAce.com
2024 // Pound the Rock Winner // Heartland Payments
2021 // Circle of Excellence Winner // Global Payments
Jan 2022, March 2023, Oct 2023 // Featured articles published // Gizmodo.com
Feb 2022 // Featured article published //Screen Rant
2021 // Work featured on the Instagram accounts of Wacom and Lume Cube
2018 // 3 conceptual photos published in photographer Joel Robisons’ “Lightbulb Project” book
2012 American Graphic Design Award // Renegades Baseball Website Redesign // Streamlight Interactive
CLIENTS/BRANDS











