ABOUT ME

Chuck Eiler is a Chicago-based Creative Director with 25+ years of experience transforming strategy into standout design — driving demand, empowering sales, and shaping intuitive digital experiences.

EXPERIENCE

  • Creative Director / Global Payments Inc. / July 2024 - Present

  • Creative Director / Heartland Payments / Jan 2022 - July 2024

  • Creative Director / Global Payments Integrated / Jan 2019 – Jan 2022

  • Design Team Manager / TSYS / May 2016 – Jan 2019

  • Creative Services Manager / TransFirst / May 2010 – Feb 2016

  • Senior Art Director / Vertrue / Aug 2006 – May 2010

  • Art Director / MyChoiceMedical / Jun 2008 – Dec 2008

  • Senior Graphic Designer / The Word Baron, Inc. / Jan 1999 – Jul 2006

KEY ACCOMPLISHMENTS

  •  Successful launch of the Global Payments Genius product line across Retail, Restaurant, and Enterprise segments — driving awareness, adoption, and lead generation through cohesive campaigns, digital experiences, and product storytelling.

  • Directed four high-impact campaigns driving revenue growth across Heartland’s eCommerce, Home Services, Professional Services, and Restaurant POS offerings.

  • Executed the national “Work Better” campaign across digital and print channels.

  • Winner of the Heartland Pound the Rock Award 2023

  • Supported the launch of Heartland’s flagship product lines for Restaurant POS, Mobile POS and Retail POS.

  • Global Payments Circle of Excellence Award Winner in 2021.

  • Developed and launched Global Payment Integrated’s 2020/2021 national “Better Together” campaign.

  • Helped create a newly formed, in-house creative services team at Global Payments Integrated.

  • Successful launch of TSYS’s latest product, Vital POS.

  • Supported the visual direction and development of TSYS’s corporate rebranding initiative.

  • Managed and helped develop TSYS’s 2019 national “Hello Future” campaign.

  • Helped build the first in-house creative team for Transfirst’s merchant services marketing department.

  • Led the creative direction for the launch of two of TransFirst’s flagship point-of-sale products, ProcessNow and Payfox.

Creative Expertise

  • Art direction

  • Brand development

  • Visual storytelling

  • Campaign concepting

  • UX design

  • Design systems

Leadership

  • Team building & mentorship

  • Cross-functional team leadership

  • Stakeholder communication

  • Agency & vendor management

  • Creative ops / workflow optimization

Tools & Tech

  • Adobe Creative Suite, Figma

  • Project management (Wrike)

  • CMS platforms (WordPress, Sitecore)

  • DAM system (Brandfolder)

  • Email platforms (Marketo, Pardot)

  • AI tools (Midjourney, ChatGPT)

  • Code (HTML, CSS)

  • Google Suite, Microsoft Office

AWARDS/HONORS

  • 2011 American Graphic Design Award  //  Candy Mailer Lead Generation Campaign  //  TransFirst LLC

  • 2011 American Graphic Design Award  //  PayFox.com Product Website  //  TransFirst LLC

  • 2010 Internet Advertising Competition (IAC) Award  //  Best Financial Online Advertising Campaign  //  FreeScore.com

  • 2010 American Graphic Design Award  //  StreamlightInteractive.com Corporate Website  //  Streamlight Interactive

  • 2009 Web Marketing Association’s WebAward  //  Shopping Standard of Excellence  //  SavingsAce.com

  • 2009 Web Marketing Association’s WebAward  //  Catalog Standard of Excellence  //  SavingsAce.com

  • 2024 // Pound the Rock Winner // Heartland Payments

  • 2021 // Circle of Excellence Winner // Global Payments

  • Jan 2022, March 2023, Oct 2023 // Featured articles published // Gizmodo.com

  • Feb 2022 // Featured article published //Screen Rant

  • 2021 // Work featured on the Instagram accounts of Wacom and Lume Cube

  • 2018  //  3 conceptual photos published in photographer Joel Robisons’ “Lightbulb Project” book

  • 2012 American Graphic Design Award  //  Renegades Baseball Website Redesign  //  Streamlight Interactive

CLIENTS/BRANDS